m month to month in so far as their
main features were concerned, and alter only a few words before
returning them to the forms. He wondered at the sameness of them, and
when, at last, they were given to him to revise he often wished he could
change them a little. The language seemed so dull.
"Why don't they ever put little drawings in these ads?" he asked Lyle
one day. "Don't you think they'd look a little better?"
"Oh, I don't know," replied Jonas. "They look pretty good. These people
around here wouldn't want anything like that. They'd think it was too
fancy." Eugene had seen and in a way studied the ads. in the magazines.
They seemed so much more fascinating to him. Why couldn't newspaper ads.
be different?
Still it was never given to him to trouble over this problem.
Mr. Burgess dealt with the advertisers. He settled how the ads were to
be. He never talked to Eugene or Summers about them, not always to Lyle.
He would sometimes have Williams explain just what their character and
layout was to be. Eugene was so young that Williams at first did not pay
very much attention to him, but after a while he began to realize that
there was a personality here, and then he would explain things,--why
space had to be short for some items and long for others, why county
news, news of small towns around Alexandria, and about people, was much
more important financially to the paper than the correct reporting of
the death of the sultan of Turkey. The most important thing was to get
the local names right. "Don't ever misspell them," he once cautioned
him. "Don't ever leave out a part of a name if you can help it. People
are awfully sensitive about that. They'll stop their subscription if you
don't watch out, and you won't know what's the matter."
Eugene took all these things to heart. He wanted to see how the thing
was done, though basically it seemed to be a little small. In fact
people seemed a little small, mostly.
One of the things that did interest him was to see the paper put on the
press and run off. He liked to help lock up the forms, and to see how
they were imposed and registered. He liked to hear the press run, and to
help carry the wet papers to the mailing tables and the distributing
counter out in front. The paper hadn't a very large circulation but
there was a slight hum of life about that time and he liked it. He liked
the sense of getting his hands and face streaked and not caring, and of
seeing his hair tou
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