y known firms, or where the name
of the firm itself indicates it, reference to the nature
of the business is often omitted from letterheads 14
Specimens of letterheads used for official stationery 27
As to the use of the symbol "&" and the abbreviation
of the word "Company," the safest plan in
writing to a company is to spell its name exactly as
it appears on its letterhead 42
Specimen of formal wedding invitation 48
Specimens of formal invitations to a wedding reception 51
Specimen of wedding announcement 54
Specimens of formal dinner invitations 60
Specimens of formal invitations "to meet" 63
Specimens of formal invitations to a dance 68
Specimens of business letterheads 140
Arrangement of a business letter (block form) 144
Arrangement of a business letter (indented form) 145
Specimens of business letterheads used by English
firms 207
Specimens of addressed social stationery 259
Specimens of addressed social stationery 260
The monograms in the best taste are the small round
ones, but many pleasing designs may be had in
the diamond, square, and oblong shapes 262
Specimens of crested letter and notepaper 263
Specimens of monogrammed stationery 266
Specimens of business letterheads 267
Department stores and firms that write many letters
to women often employ a notepaper size 270
Specimens of stationery used by men for personal
business letters 271
HOW TO WRITE LETTERS
CHAPTER I
WHAT IS A LETTER?
It is not so long since most personal letters, after an extremely formal
salutation, began "I take my pen in hand." We do not see that so much
nowadays, but the spirit lingers. Pick up the average letter and you
cannot fail to discover that the writer has grimly taken his pen in hand
and, filled with one thought, has attacked the paper. That one thought
is to get the thing over with.
And perhaps this attitude of gett
|