tific concept of the mind capable of
everyday use.

[Sidenote: Fundamental Laws and Practical Methods]

The elucidation of every principle of mental operation will be
accompanied by illustrative material pointing out just how that
particular law may be employed for the attainment of specific practical
ends. There will be numerous illustrative instances and methods that can
be at once made use of by the merchant, the musician, the salesman, the
advertiser, the employer of labor, the business executive.

[Sidenote: Special Business Topics]

In this way this _Basic Course of Reading_ will lay a firm and broad
foundation, first, for an understanding of the methods and devices
whereby any man may acquire full control and direction of his mental
energies and may develop his resources to the last degree; second, for
an understanding of the psychological methods for success in any
specific professional pursuit in which he may be particularly
interested; and third, for an understanding of the methods of applying
psychological knowledge to the industrial problems of office, store and
factory.

The first of these--that is to say, instruction in methods for the
attainment of any goal consistent with native ability--will follow right
along as part of this _Basic Course of Reading._ The second and
third--that is to say, the study of special commercial and industrial
topics--are made the subject of special courses supplemental to this
_Basic Course_ and for which it can serve only as an introduction.

[Sidenote: A Step Beyond Collegiate Psychology]

In this _Basic Course of Reading_ we shall show you how you may acquire
perfect individual efficiency. And, most remarkable of all, we shall
show you how you may acquire it _without that effort to obtain it, that
straining of the will, that struggling with wasteful inclinations and
desires, that is itself the essence of inefficiency_.

The facts and principles set forth in this _Basic Course_ are new and
wonderful and inspiring. They have been established and attested by
world-wide and exhaustive scientific research and experiment.

[Sidenote: The Eternal Laws of Individual Achievement]

You may be a college graduate. You may have had the advantage of a
college course in psychology. But you have probably had no instruction
in the practical application of your knowledge of mental operations. So
far as we are aware, there are few universities in the world that
embrace in their cu