will
grow almost anywhere; but the reason the public accept the Ben Davis is
because they can't get enough of another at a reasonable price. There
isn't any doubt that if there were plenty others at a reasonable price
the Ben Davis wouldn't be used at all. We hear so much today about this
high cost of living. Of course, there are artificial conditions that
have contributed to this to a greater or less extent; but the principal
element is that we have come up against the problem of feeding the great
American public, that has grown faster than the facilities have grown.
The time for low priced food products is gone forever. Yet there is a
good deal in this commercial phase of it.
President Morris: The Hales hickory is going to be like the Ben Davis
apple, one of the very most popular in the market.
Doctor Deming: I will say regarding the retail price of nuts that in New
York City shelled filberts are priced at $1.25 a pound, shelled almonds
$1.00, ordinary run of hickories and chestnuts in the shells twenty
cents, black walnuts in the shell twelve cents.
President Morris: Hickories will give somewhat over fifty pounds to the
bushel; black walnuts about forty. If we make a rough estimate of fifty
pounds to the bushel for shagbarks, and forty for Persian walnuts, we
will probably have a good fair average.
NUT PROMOTIONS.
BY W. C. DEMING, NEW YORK.
Promoters attack their quarry with a two-edged sword; one edge is what
they say, the other what they leave unsaid; and both edges are often
keen. What they say generally has a foundation of truth with a
superstructure of gilded staff. You must knock over the staff and
examine the foundations to see if they are laid up in good cement mortar
or only mud. Sometimes they are honestly laid but your true promoter can
no more help putting on his Coney Island palace of dreams than a yellow
journal reporter can help making a good story of the most everyday
assignment. I suppose he takes a professional pride in his decorations,
even when the real facts themselves are good enough. Or even, in his
enthusiasm, half believes, and fully hopes, that what he says is true.
So you never can say that because of the evident gilding there is
nothing worth while beneath.
What the promoter does not say it is absolutely necessary for the safe
investor to find out. Deductions from experience in general, and from
knowledge of the business in particular, will help and, when these favor
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