ers
along the waterfront.

Market street stretches diagonally across the peninsula from the Ferry
Building to the base of Twin Peaks, the urban mountain which has been
tunneled to get rapid transit to residence parks.

Twin Peaks is practically the geographical center of San Francisco. By
keeping this in mind visitors will avoid the mistake of thinking that
the end of Market street is the western boundary of the city.

From the sweep of Market street radiate practically all of the city's
important arteries. A resplendent thoroughfare by day, 100 feet wide,
Market street takes on a sorcery all its own at night, when the
electroliers designed by D'Arcy Ryan, light wizard of the Panama-Pacific
Exposition, flood it with radiance. Market street is then the most
dazzling of boulevards, every aspect of it in motion--crowds, taxis,
cars and the colors of advertising displays.

The junction formed by Market, Kearny, Geary and Third streets is the
heart of downtown San Francisco. It is the newspaper center, and close
by are big and little hotels, shops, restaurants and sidewalk flower
stalls. Here traffic eddies around Lotta's Fountain, presented to the
city by Lotta Crabtree, stage idol of the yesteryears. Beside it is one
of the bronze bells and iron standards that mark El Camino Real--the
King's Highway--which the padres trod in making their rounds of the
early California missions. Lotta's Fountain has two tablets. One has its
donor's name, and the other is inscribed to Luisa Tetrazzini, whose
soprano was first acclaimed to the world from San Francisco, and who
crossed the continent to sing Christmas carols to the people on this
street corner in 1910. One block east, Montgomery street leads into the
financial center of the Pacific. To the west are Union Square and its
shaft, commemorating Dewey's victory at Manila Bay, and Powell street,
with its cafe and theatre crowds.

A short walk out Market street takes you to the Civic Center, with the
City Hall, Library, Auditorium and State Building grouped about a formal
garden. The War Memorial, with its Opera House and American Legion
Museum, will face the City Hall on Van Ness avenue.

Fronting the Pacific, San Francisco, which covers a trifle over 42
square miles of territory, has an ocean beach extending for three miles
on its western boundary and overlooked by automobile highways. Street
cars, starting at the Ferry Building, arrive at the beach after
traversing residence