$1.25.

Coolidge, The United States as a World Power. Macmillan Company,
64 Fifth Avenue, New York. $2.00.

Van Dyke, Henry, The Spirit of America. Fleming H. Revell Co.,
158 Fifth Avenue, New York. $0.50.

Reinsch, World Politics. Macmillan Company, 64 Fifth Avenue, New
York. $1.25.

Stead, W. T., The Americanization of the World. Horace Markley.
New York, $1.00.

CHAPTER IV

A MAN'S RESPONSE TO THE WORLD APPEAL

The efficiency expert is a familiar figure in modern big business. His
function is the checking up and scaling up of commercial enterprises.
His one study is business organization, methods, management and
output. His life is built around such problems as these: Are the
capital and force at work in this business bringing adequate returns?
What combinations are possible so as to reduce expenses without
reducing returns? Is there waste? Is there duplication of effort? Is
the product satisfactory as to quality and quantity? Is there anything
the matter with the organization? Has the business too many officials
or too few? Are there unimproved opportunities? Is the advertising all
that could be desired? In short, his function is to study business
with a view to securing a maximum of efficiency with the expenditure
of a minimum of time, force and capital.

Why not apply the same methods and skill and intense application to
the work of the kingdom of Jesus Christ? There is no business in the
world comparable with it from the standpoint of immensity--there are
hundreds of millions of people involved, and not a foot of soil where
a man lives is excluded from the plan of Jesus Christ. There is no
enterprise which promises such inspiring and enduring returns from
the investment. Its complexity and baffling difficulties are a
challenge to the passion for mastery that is central in every real
man. Christian men might well ponder deeply and then take as a guiding
principle in life that sentence of the late Mr. J. H. Converse of the
Baldwin Locomotive Works, "When Christian business men devote the same
skill and energy to Christian work which they now give to their
private business concerns the proposition to evangelize the world in
this generation will be no longer a dream."

It may be well to approach the study of this final topic in the spirit
of the favorite sayings of two famous modern generals. One of the
principles of a great German tactician was, "First pon