the _Pall Mall_ to the _New Budget_, came out in four
days--the following Wednesday morning. Sir William Ingram was the first
to purchase a copy. The whole edition was sold out before sunset. I have
been assured that this was the smartest journalistic feat on record.
I then sought the people whom I had advised not to oppose this very
paper, but they were on the Continent. I would bring it out and await
their return. They did return. But it unfortunately happened that in the
meantime they had speculated in one of those American imported "booms"
of illustrated literature and lost!
_Lika Joko_ came out too, and I immediately met all the members of my
company and placed both papers before them, my _New Budget_ and our
joint property _Lika Joko_. The result was the following announcement in
the next week's issue of the latter:
"A FAREWELL FABLE.
"Once upon a time there was a wealthy shipowner who possessed one of the
best vessels on the seas. Her name was the _Pall Mall Budget_. Week
after week she left port, well manned, well rigged, laden with
passengers, and made a prosperous voyage. No vessel in her own line was
better built and appointed, and gradually she drew away those people who
once had travelled by her rivals, and carried them herself.
"And then, one day, without assigning any reason, the shipowner forbade
her ever again to leave port, and nothing could shake his resolve.
"Now, there was at this time also afloat a merry little passenger boat
which made a weekly cruise in waters only occasionally entered by the
larger vessel, and her name was _Lika Joko_. No sooner did the news of
the great shipowner's decision reach the ears of the captain of the
_Lika Joko_ than he made all sail for port, drew up alongside of the
_Pall Mall Budget_, and boarded her.
"Then he asked her captain and crew, who were all regretful at the loss
of their vessel, if they would put to sea again in a vessel built by
himself, as like the _Pall Mall Budget_ as might be, but, if anything,
swifter, more trim, with later improvements to make the passage easier
and more entertaining to all on board. And they agreed.
"Forthwith he set about giving his orders, and so heartily did everyone
work that a week later, in fair weather, and to the surprise of all
spectators, this vessel, which was christened the _New Budget_, crossed
the harbour bar and made one of the best passages on record, leaving the
competing craft far behind, and c
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