better
than this British Barnum. In this direction he had nothing to learn
from anybody. Beginning his career as a sailor, he had soon tired of a
life on the ocean wave, and, abandoning the prospect of becoming
another Nelson, had joined the police force as a humble constable. But
he did not remain one long; and became in turn a Fleet Street
publican, the proprietor of a Haymarket night-house, an auctioneer, a
picture dealer, a bill discounter (with a side line in usury), and the
editor of a Sunday organ. Next, the theatre attracted his energies;
and in 1852 he secured a lease of Drury Lane at the moderate rental of
L70 a week. On Boxing-night he offered his first programme there. This
consisted of _Uncle Tom's Cabin_ (with "fierce bloodhounds complete"),
followed by a full length pantomime and a "roaring farce." Value for
money in those palmy days. But, as an entrepreneur, Mr. Smith was
always ahead of his period. Thus, he abolished the customary charge
for booking; and, instead of increasing them, he lowered his prices
when he had a success; and it is also to his credit that he introduced
matinees.
Such a manager deserved to go far. This one did go far. Having
discovered his niche, the pushful Smith soon had his fingers in
several other pies. Thus, from Drury Lane he went to the Alhambra, and
from the Alhambra to Astley's, with intervening spells at the Lyceum
and the Elephant and Castle. He also took in his stride Her Majesty's
and Cremorne. All was fish that he swept into his net. Some, of
course, were minnows, but others were Tritons. Charles Mathews and the
two Keans, together with Giuglini and Titiens, served under his
banner, as did also acrobats, conjurers, and pugilists. He "ran"
opera, circuses, gambling hells, and "moral waxworks" simultaneously;
and, these fields of endeavour not being enough for him, he added to
them by standing for Parliament (opposing Samuel Whitbread) and
editing the _Sunday Times_. Always a man of resource, when he was
conducting a tavern he put his barmaids into "bloomers." This daring
stroke had its reward; and, by swelling the consumption of beer,
perceptibly increased his bank balance. Hence, it is not perhaps
unnatural that such widely spread activities should have inspired a
lyrical apostrophe:
Awake, my Muse, with fervour and with pith,
To sing the praise of Lessee Edward Smith!
Yet, shrewd as he was, Mr. Smith was himself once bitten. During his
money-lending
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