acco and
intoxicating liquors, if he would gain and retain the respect of the
best portion of the community, and should, if possible, cultivate the
habit of being cheerful at all times and in all places.

KEEP YOUR TEMPER.

In discussing business matters, never lose your temper, even though your
opponent in a controversy should become angry, and in the heat of
discussion make rude and disagreeable remarks and charges. By a calm and
dignified bearing and courteous treatment you will conquer his rudeness.

HONESTY THE BEST POLICY.

"Honesty is the best policy," is a maxim which merchants and tradesmen
will find as true as it is trite, and no tradesman who wishes to retain
his customers and his reputation will knowingly misrepresent the quality
of his goods. It is not good policy for a merchant or clerk, in selling
goods, to tell the customer what they cost, as, in a majority of cases,
he will not be believed.

THE EXAMPLE OF A MERCHANT PRINCE.

The value of politeness to a merchant is nowhere more clearly shown than
in the case of the late A.T. Stewart, the merchant prince of New York.
He not only treated every customer he waited upon with the utmost
courtesy, but he demanded it of every employe, and sought for men
possessing every quality of character tending to secure this suavity of
manner, in the selection of his salesmen and clerks. He required them to
observe rigidly all rules and forms of politeness, and would allow no
partiality shown to people on account of their dress, those clad in
humble apparel being treated with the same affability and politeness as
those richly dressed. Everybody who entered his store was sure of
receiving kind and courteous treatment. This may, or may not, have been
his secret of success, but it certainly gained and retained for him a
large custom, and was one element in his character which can be highly
commended. And every merchant will be judged of by his customers in
proportion to the courteous treatment they receive from him, or from
clerks in his store. The lawyer or the doctor will also acquire
popularity and patronage as he exhibits courteous and kind treatment to
all with whom he comes into social or business relations.

BREAKING AN APPOINTMENT.

Do not break an appointment with a business man, if possible to avoid
it, for if you do, the party with whom you made it may have reason to
think that you are not a man of your word, and it may also cause him
great annoy