any one
scheme or plan. The business is really a combination of several ideas,
any one of which would make a paying enterprise in itself. So it stands
about thus:

First, the printing and publication of three magazines.

Second, the printing of books (it being well known that some of the
largest publishers in America--Scribner and Appleton, for instance--have
no printing-plants, but have the work done for them).

Third, the publication of books.

Fourth, the artistic binding of books.

Fifth, authorship. Since I began printing my own manuscript, there is
quite an eager demand for my writing, so I do a little of Class B for
various publishers and editors.

Sixth, the Lecture Lyceum.

Seventh, blacksmithing, carpenter-work and basket-weaving. These
industries have sprung up under the Roycroft care as a necessity. Men and
women in the village came to us and wanted work, and we simply gave them
opportunity to do the things they could do best. We have found a market
for all our wares, so no line of work has ever been a bill of expense.

I want no better clothing, no better food, no more comforts and
conveniences than my helpers and fellow-workers have. I would be ashamed
to monopolize a luxury--to take a beautiful work of art, say a painting
or a marble statue, and keep it for my own pleasure and for the select
few I might invite to see my beautiful things. Art is for all--beauty is
for all. Harmony in all of its manifold forms should be like a
sunset--free to all who can drink it in. The Roycroft Shop is for The
Roycrofters, and each is limited only by his capacity to absorb.

* * * * *

Art is the expression of man's joy in his work, and all
the joy and love that you can weave into a fabric comes out again and
belongs to the individual who has the soul to appreciate it. Art is
beauty; and beauty is a gratification, a peace and a solace to every
normal man and woman. Beautiful sounds, beautiful colors, beautiful
proportions, beautiful thoughts--how our souls hunger for them! Matter is
only mind in an opaque condition; and all beauty is but a symbol of
spirit. You can not get joy from feeding things all day into a machine.
You must let the man work with hand and brain, and then out of the joy of
this marriage of hand and brain, beauty will be born. It tells of a
desire for harmony, peace, beauty, wholeness--holiness.

Art is the expression of man's joy in his work.

When you read