FREE BOOKS

Author's List




PREV.   NEXT  
|<   15   16   17   18   19   20   21   22   23   24   25   26   27   28   29   30   31   32   33   34   35   36   37   38   39  
40   41   42   43   44   45   46   47   48   49   50   51   52   53   54   55   56   57   58   59   60   61   62   63   64   >>   >|  
d to Chicago. Dashing down to the station in a taxi, of course. Strolling down the car aisle to take his place among those other thoroughbreds of commerce--men whose chamois gloves and walking sticks, and talk of golf and baseball and motoring spelled elegant leisure, even as their keen eyes and shrewd faces and low-voiced exchange of such terms as "stocks," and "sales" and "propositions" proclaimed them intent on bagging the day's business. Sam Hupp's next words brought him back to reality with a jerk. "I think you have to change at Buffalo. It gets you to Tonawanda in the morning. Rotten train." "Tonawanda!" repeated Jock. "Now listen, kid." Sam Hupp leaned forward, and his eyes behind their great round black-rimmed glasses were intent on Jock. "I'm not going to try to steer you. You think that advertising is a game. It isn't. There are those who think it's a science. But it isn't that either. It's white magic, that's what it is. And you can't learn it from books, any more than you can master trout fishing from reading 'The Complete Angler.'" He swung about and swept the beauty lotions before him in a little heap at the end of his desk. "Here, take this stuff. And get chummy with it. Eat it, if necessary; learn it somehow." Jock stood up, a little dazed. "But, what!--How?--I mean--" Sam Hupp glanced up at him. "Sending you down there isn't my idea. It's the Old Man's. He's got an idea that you--" He paused and put a detaining hand on Jock McChesney's arm. "Look here. You think I know a little something about advertising, don't you?" "You!" laughed Jock. "You're the guy who put the whitening in the Great White Way. Everybody knows you were the--" "M-m-m, thanks," interrupted Sam Hupp, a little dryly. "Let me tell you something, young 'un. I've got what you might call a thirty-horse-power mind. I keep it running on high all the time, with the muffler cut out, and you can hear me coming for miles. But the Old Man,"--he leaned forward impressively,--"the Old Man, boy, has the eighty-power kind, built like a watch--no smoke, no dripping, and you can't even hear the engine purr. But when he throws her open! Well, he can pass everything on the road. Don't forget that." He turned to his desk again and reached for a stack of papers and cuts. "Good luck to you. If you want any further details you can get 'em from Hayes." He plunged into his work. There arose in Jock McChesney's mind that instinct of the man i
PREV.   NEXT  
|<   15   16   17   18   19   20   21   22   23   24   25   26   27   28   29   30   31   32   33   34   35   36   37   38   39  
40   41   42   43   44   45   46   47   48   49   50   51   52   53   54   55   56   57   58   59   60   61   62   63   64   >>   >|  



Top keywords:

leaned

 

Tonawanda

 
advertising
 
McChesney
 
forward
 

intent

 

whitening

 

laughed

 

Everybody

 

instinct


papers

 

reached

 

glanced

 

Sending

 

detaining

 
turned
 

paused

 
forget
 

muffler

 
running

impressively

 

coming

 
details
 

eighty

 

plunged

 

engine

 

throws

 

interrupted

 

dripping

 

thirty


fishing

 
exchange
 

stocks

 

voiced

 

leisure

 

shrewd

 

propositions

 

proclaimed

 

brought

 

reality


bagging

 

business

 

elegant

 

spelled

 

Strolling

 

Chicago

 
Dashing
 
station
 
thoroughbreds
 

sticks