inions, in the structure of sentences, and in the
fidelity of citations. Men utter insincere thoughts, they express
themselves in echoes and affectations, and they are careless or
dishonest in their use of the labours of others, all the time believing
in the virtue of sincerity, all the time trying to make others believe
honesty to be the best policy.

Let us glance for a moment at the most important applications of the
principle. A man must be himself convinced if he is to convince others.
The prophet must be his own disciple, or he will make none. Enthusiasm
is contagious: belief creates belief. There is no influence issuing
from unbelief or from languid acquiescence. This is peculiarly
noticeable in Art, because Art depends on sympathy for its influence,
and unless the artist has felt the emotions he depicts we remain
unmoved: in proportion to the depth of his feeling is our sympathetic
response; in proportion to the shallowness or falsehood of his
presentation is our coldness or indifference. Many writers who have
been fond of quoting the SI VIS ME FLERE of Horace have written as if
they did not believe a word of it; for they have been silent on their
own convictions, suppressed their own experience, and falsified their
own feelings to repeat the convictions and fine phrases of another. I
am sorry that my experience assures me that many of those who will read
with complete assent all here written respecting the power of
Sincerity, will basely desert their allegiance to the truth the next
time they begin to write; and they will desert it because their
misguided views of Literature prompt them to think more of what the
public is likely to applaud than of what is worth applause;
unfortunately for them their estimation of this likelihood is generally
based on a very erroneous assumption of public wants: they grossly
mistake the taste they pander to.

In all sincere speech there is power, not necessarily great power, but
as much as the speaker is capable of. Speak for yourself and from
yourself, or be silent. It can be of no good that you should tell in
your "clever" feeble way what another has already told us with the
dynamic energy of conviction. If you can tell us something that your
own eyes have seen, your own mind has thought, your own heart has felt,
you will have power over us, and all the real power that is possible
for you. If what you have seen is trivial, if what you have thought is
erroneous, if what you h