et are
attractiveness of the stand itself and the quality of the products that
are offered for sale.

_Plans for a Roadside Market._--A roadside market need not be expensive to
be attractive. The thought motivating the whole project should be to
create in the buyer's mind a farm scene, laying emphasis upon such factors
as are easily associated in the public mind with farming. These include
neatness of the establishment, cleanliness and honesty in every phase of
the operation. One should not undertake to run a roadside market in
competition, so far as appearance goes, with the corner grocery store in
the city. It should have an individuality of its own and be _of_ the
country as well as _in_ the country.

The location of the market has a great deal to do with its attractiveness.
It is well to locate it a short distance from the house, so that it stands
out as a market, and it should be placed back from the highway to permit
motorists to drive off the highway in making stops for purchases. In some
states, highway regulations require that such stands be located far enough
from the highway to permit all four wheels of a standing vehicle to be off
the road surface. If the stand can be located under some good shade trees,
that in itself constitutes an invitation to the sun-blinded traveler to
stop and partake of the commodities offered for sale.

[Illustration: A wayside market that meets every need and attracts
buyers.]

So far as the design of the market itself is concerned, there are endless
opportunities for one's genius to be brought into operation. It should be
borne in mind that, while there are certain standard requirements in the
way of display shelves and facilities for keeping reserve stocks
immediately available, as well as a safe container for funds, originality
in design attracts attention. Here again, the design should not be
obtrusive, but one that blends with the atmosphere of the place where the
stand is set up. It must convey the impression that the owner of the
property is himself the operator of the stand and has transferred to the
stand the same interest which is manifested in his home and its immediate
surroundings.

Most purchasers at roadside stands want to see the whole display without
having to stumble over baskets and other articles to find out what is
offered, and they expect prompt attention. As a general rule, the more
nearly the stand can supply the complete needs of the purchaser in t