Project Gutenberg's Applied Design for Printers, by Harry Lawrence Gage

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Title: Applied Design for Printers
Typographic Technical Series for Apprentices #43

Author: Harry Lawrence Gage

Release Date: December 30, 2009 [EBook #30804]

Language: English

Character set encoding: ASCII

*** START OF THIS PROJECT GUTENBERG EBOOK APPLIED DESIGN FOR PRINTERS ***

Produced by Barbara Tozier, Bill Tozier, Stephanie Eason,
and the Online Distributed Proofreading Team at
http://www.pgdp.net.

TYPOGRAPHIC TECHNICAL SERIES FOR APPRENTICES--PART VII. NO. 43

APPLIED DESIGN
FOR PRINTERS

A HANDBOOK OF THE PRINCIPLES OF
ARRANGEMENT, WITH BRIEF COMMENT
ON THE PERIODS OF DESIGN WHICH
HAVE MOST STRONGLY INFLUENCED
PRINTING

BY
HARRY LAWRENCE GAGE

PUBLISHED BY THE COMMITTEE ON EDUCATION
UNITED TYPOTHETAE OF AMERICA
1920

Copyright, 1920
United Typothetae of America
Chicago, Ill.

Composition and electrotypes contributed by
STATE JOURNAL COMPANY
Lincoln, Neb.

FOREWORD

This primer of design is an earnest effort to make intelligible to the
apprentice student certain fundamental principles of arrangement and of
ornamentation whose use is instinctive to the accomplished typographer.

It has been often written that there are no rules in Art, and equally
often that the master artist (or craftsman) is he who can skillfully
break all rules. It must be inevitable that the apprentice shall adhere
too closely to each newly observed principle before his work can be a
well-rounded embodiment of them all. To him is commended this exact
procedure, recognizing, as his perception grows, that there are good
reasons why traditions are emphasized here and all-embracing rules and
formulae are not to be found.

Due credit must be paid to Mr. Ernest Allen Batchelder, who first
devoted his pen and brush directly to the printer's problem in design,
and who in turn gives honor to the influence of Mr. Denman Ross. Neither
has expressed a method but has graphically analyzed the attitude of
mankind during successive epochs toward those matters which deal with
beauty.

It is to be hoped that this little b