steps up and down, we
could almost conceal the presence of this bridge from the inside, and
make one immense establishment running straight through from Grand to
Market Streets. The floors above the first, of course, would bridge
over absolutely level, and the combined stores would comprise by far
the largest establishment in the city. Of course, the advantage of it
from an advertising standpoint alone would be well worth while."
Bobby could instantly see the almost interminable length of store area
thus presented, and it appealed to his sense of big things at once.
"What did father say about this?" he asked.
"Thought it a brilliant idea," glibly returned Mr. Trimmer. "In fact,
I think it was he who first suggested such a possibility, seeing very
clearly the increased trade and the increased profits that would
accrue from such an extension, which would, in fact, be simply the
doubling of our already big stores without additional capitalization.
We worked out two or three plans for the consolidation, but in the
later years your father was very slow about making actual extensions
or alterations in his merchandising business, preferring to expend his
energies on his successful outside enterprises. I feel sure, however,
that he would have come to it in time, for the development is so
logical, so much in keeping with the business methods of the times."
Here again was insidious flattery, the insinuation that Bobby must be
thoroughly aware of "the business methods of the times."
"Of course, the idea is new to me," said Bobby, assuming as best he
could the air of business reserve which seemed appropriate to the
occasion; "but I should say, in a general way, that I should not care
to give up the identity of the John Burnit Store."
"That is a fine and a proper spirit," agreed Mr. Trimmer, with great
enthusiasm. "I like to see it in a young man, but I've no doubt that
we can arrange that little matter. Of course, we would have to
incorporate, say, as the Burnit-Trimmer Mercantile Corporation, but
while having that name on the front of both buildings, it might not be
a bad idea, for business as well as sentimental reasons, to keep the
old signs at the tops of both, just as they now are. Those are little
details to discuss later; but as the stock of the new company, based
upon the present invoice values of our respective concerns, would be
practically all in your hands and mine, this would be a very amicable
and easily a
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