it to
their addresses with boxes of Jacqueminot roses and Huyler candy.
Fulkerson let him enjoy his joke. He said that he would do that or
anything else for the good cause, short of marrying the whole circle of
female correspondents.
March was inclined to hope that if the first number had been made too
good for the country at large, the more enlightened taste of metropolitan
journalism would invite a compensating favor for it in New York. But
first Fulkerson and then the event proved him wrong. In spite of the
quality of the magazine, and in spite of the kindness which so many
newspaper men felt for Fulkerson, the notices in the New York papers
seemed grudging and provisional to the ardor of the editor. A merit in
the work was acknowledged, and certain defects in it for which March had
trembled were ignored; but the critics astonished him by selecting for
censure points which he was either proud of or had never noticed; which
being now brought to his notice he still could not feel were faults. He
owned to Fulkerson that if they had said so and so against it, he could
have agreed with them, but that to say thus and so was preposterous; and
that if the advertising had not been adjusted with such generous
recognition of the claims of the different papers, he should have known
the counting-room was at the bottom of it. As it was, he could only
attribute it to perversity or stupidity. It was certainly stupid to
condemn a magazine novelty like 'Every Other Week' for being novel; and
to augur that if it failed, it would fail through its departure from the
lines on which all the other prosperous magazines had been built, was in
the last degree perverse, and it looked malicious. The fact that it was
neither exactly a book nor a magazine ought to be for it and not against
it, since it would invade no other field; it would prosper on no ground
but its own.
XIV.
The more March thought of the injustice of the New York press (which had
not, however, attacked the literary quality of the number) the more
bitterly he resented it; and his wife's indignation superheated his own.
'Every Other Week' had become a very personal affair with the whole
family; the children shared their parents' disgust; Belle was outspoken
in, her denunciations of a venal press. Mrs. March saw nothing but ruin
ahead, and began tacitly to plan a retreat to Boston, and an
establishment retrenched to the basis of two thousand a year. She shed
some se
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