so; but they sound
so, especially to those persons who have an ear for strange or humorous
things. Sometimes, indeed, it is the intention of the writers to attract
particular notice by the wording of the advertisement. Oftentimes the
matter may have been dictated by illiterate persons. Frequently the nature
of the subject is itself sufficient to excite our humorous feelings. But
whatever may be the object of the advertiser, these productions are often
amusing and interesting enough to be reproduced for the benefit of those
who cannot conveniently read the originals.

In 1767 "the Prince of the Power of the Air reigned with almost
uncontrouled Restraint," according to a book published.

THIS DAY _PUBLISHED_,
An ADDRESS to
PERSONS of FASHION,
Concerning frequenting of
PLAYS, BALLS, ASSEMBLIES, CARD-TABLES, &c.
In which is introduced the Character of
_LUCINDA_.
Printed & Sold by _W. McAlpine_, in Marlboro'-street.

*** A Pamphlet worthy the serious Attention of every
Christian, especially at a Time when Vice and Immorality seems
to have an Ascendency over Religion, and the Prince of the
Power of the Air reigns with almost an uncontrouled Restraint.

_Boston Gazette_, May 21, 1767.

* * * * *

In the year 1759 competition in trade had not reached the proportions that
it has since assumed, for the "ill-natured opposition" which two women
met with according to the "Boston Gazette" of August 13, that year, was
probably nothing more or less than the treatment of some competitor in the
same line,--perhaps a man mean enough to undersell. Such things have
frequently occurred in our day,--some mammoth establishment cutting prices
purposely, to drive some poor woman out of business whose sole dependence
is in a small shop selling cotton, pins, needles, etc., barely making a
living at it. "Rule or ruin" is the motto of too many in these days; and
such men are called "smart," and if they get rich are fairly worshipped
for their enterprise.

_Sarah Todd_ and _Mary Purcell_

Hereby inform the Publick that (notwithstanding the ill-natur'd
Opposition they have met with, though not from the Landlord,
who has fulfill'd his Engagement to them) they have remov'd
their Shop from opposi