certain that he was News,
and that his job consisted of continuing to be News.

To become News and then to continue to be News a man must be plausible,
persistent, and picturesque.

There was no altitude of success to which he might not climb, provided
he lost six-sevenths of his name and mutilated his surname in like
degree.

He must become two letters: _H. R._

He thus would become an immortal during his own lifetime, which was
immortality enough for any man who merely wished to acquire fame,
wealth, and one wife in his own country.

So brightly lighted was his road that he knew exactly where to plant
each foot--in the front page!

He must do it all. Therefore he must make others do the work. But this
man who now was a million miles beyond all bank clerks knew exactly
_what_ he needed, which made it easy for him to know exactly _whom_ he
needed. This knowledge would establish the basis on which the workers
must work.

He sought a newspaper-advertising agency; ordered the manager to insert
in all the morning papers the same advertisement, in large type, with
triple spacing, to show that money was no object.

This always impresses people who wish to make money.

The advertisement read:

WANTED--FIRST-CLASS ADVERTISING CANVASSERS. I AM ANXIOUS TO
PAY 50 PER CENT. MORE THAN IS CUSTOMARY TO SUCH MEN. THIS
DOES NOT MEAN YOU, MY HUNGRY AND HOPEFUL FRIEND! Apply
between 9 and 10 A.M. to

H. R.

ALLIED ARTS BLDG.

_P. S. The better the men the fewer I need. The fewer I use
the greater the profit to the lucky ones. Keep away unless
you are a Wonder._

It was the first time that an advertisement for "Help Wanted" had
contained a postscriptum. H. R. did it because he knew that the
unusualness of it would make professional people talk. Every experienced
advertising man must realize that H. R. had not written an
advertisement, but had dictated a brief letter to him. The signer was
too busy and too much in earnest to compose a regular advertisement.

Genius neglects no opportunity, however slight. Consider the small but
efficient yellow-fever microbe.

V

Monday morning, at 8.30 A.M., H. R. was in his office. At 8.35 he had
engaged a stenographer by telephone and told the starter and the
elevator-men who H. R. was. Later on the dozen men who answered the
advertisement made it impossible for either starter or elevator-men ever
to forget who H. R. was without the