hes and weaknesses, covered up with paint and varnish.
Glue starts at joints, chairs and bedsteads break down at the slightest
provocation, castors come off, handles pull out, many things "go to
pieces" altogether, even while practically new.

"Made to sell, not for service," would be a good label for the great
mass of manufactured articles in our markets to-day.

It is difficult to find anything that is well and honestly made, that
has character, individuality and thoroughness wrought into it. Most
things are just thrown together. This slipshod, dishonest
manufacturing is so general that concerns which turn out products based
upon honesty and truth often win for themselves a world-wide reputation
and command the highest prices.

There is no other advertisement like a good reputation. Some of the
world's greatest manufacturers have regarded their reputation as their
most precious possession, and under no circumstances would they allow
their names to be put on an imperfect article. Vast sums of money are
often paid for the use of a name, because of its great reputation for
integrity and square dealing.

There was a time when the names of Graham and Tampion on timepieces
were guarantees of the most exquisite workmanship and of unquestioned
integrity. Strangers from any part of the world could send their
purchase money and order goods from those manufacturers without a doubt
that they would be squarely dealt with.

Tampion and Graham lie in Westminster Abbey because of the accuracy of
their work--because they refused to manufacture and sell lies.

When you finish a thing you ought to be able to say to yourself:
"There, I am willing to stand for that piece of work. It is not pretty
well done; it is done as well as I can do it; done to a complete
finish. I will stand for that. I am willing to be judged by it."

Never be satisfied with "fairly good," "pretty good," "good enough."
Accept nothing short of your best. Put such a quality into your work
that anyone who comes across anything you have ever done will see
character in it, individuality in it, your trade-mark of superiority
upon it. Your reputation is at stake in everything you do, and your
reputation is your capital. You cannot afford to do a poor job, to let
botched work or anything that is inferior go out of your hands. Every
bit of your work, no matter how unimportant or trivial it may seem,
should bear your trade-mark of excellence; you should re